Amtrak’s Writers in Residency was iconic, sending brilliant authors, journalists, and poets on America’s rails to document their experiences and explore the beauty of this vast country. The project needed a refresh, and Passion Passport brought it into the digital age.

Passion Passport created a two-week long conference-meets-residency on a train: the Passport Express. Our team identified creative travel leaders from around the world (National Geographic photographers, Emmy-award winning hosts, award-winning designers, and more) who led creative workshops on the train. Thousands of individuals from around the world applied for the chance to be part of this residency. Forty took part.

The result: a one-of-a-kind experience that stopped in multiple American cities and that generated over 40 million impressions on digital platforms. But far more importantly, the Passport Express changed the trajectory of lives and creative paths, and sparked lifelong friendships.