Poland lags behind perennial heavy hitters in Europe in terms of traction, but packs a huge punch. In order to effectively promote Poland as a premier destination, Passion Passport created an integrated multimedia campaign that incorporated editorial, video, and photo content coupled with social media distribution across all of its channels.

Passion Passport created a comprehensive guide for Poland which acted as a nexus for the campaign, containing in-depth articles on the country’s historical destinations, UNESCO sites, castles and palaces, and major cities while simultaneously providing readers with the inspiration, tools, and tips needed to plan a successful trip today.