What does a post-covid travel landscape look like? Passion Passport leveraged a range of highly-skilled creative professionals and their platforms in order to tell genuine and human-driven stories around their personal experiences in Dubai upon the city’s reopening.

50% of the talent for the campaign were accessibility advocates, and Passion Passport crafted editorial, newsletter, and social content to promote their experiences on the ground in the destination. Dubai was centered as an ideal place to visit given the health and safety precautions leadership has taken to protect travelers and local residents.

The finished videos were showcased on Passion Passport and Visit Dubai channels, used in digital ads, as well as in trade shows.