United has the unique ability to connect travelers with communities all over the world and inspire adventure, celebrate discovery, and support authentic stories. Passion Passport partnered with United Airlines to generate excitement around an iconic #UnitedJourney campaign.

Passion Passport spearheaded a two part initiative that highlighted the adventures of five creative influencers who traveled to various international destinations. Passion Passport produced editorial, photo and video assets for the campaign –– the latter of which was featured in flight and in airports around the world.

The second part of the program involved the launch of the United Journey Contest which granted three winners 1,000,000 United MileagePlus award miles. The goal was to inspire diverse travel adventures while positioning United as the catalyst for meaningful stories and global connections.